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Marknadsföring, Kommunikation, PR · Stockholm, Huvudkontoret · Hybrid

Media Planner

Work hands-on with how one of the Nordics’ leading beauty brands plans, measures, and optimizes its media investments.

At KICKS, media is a key driver of brand growth — and increasingly, it requires a strong balance between planning, data, and continuous optimization. We are now looking for a Media Planner who combines structured media planning with a strong analytical mindset.

About KICKS

KICKS is one of the leading beauty retailers in the Nordics, offering a curated mix of prestige and mass beauty brands across stores and e-commerce. Operating in a competitive and fast-moving category, KICKS continues to invest in both brand-building and customer experience to drive long-term growth.

The Role

In this role, you will be responsible for planning, allocating, and continuously optimizing media investments across channels — ensuring an effective and insight-driven media mix over time.

You will:

  • Plan and optimize the media mix across channels, including TV, online video, CTV, audio, OOH, print, and influencer marketing

  • Allocate and adjust media budgets based on performance, insights, and campaign goals

  • Translate brand and campaign objectives into data-informed media plans

  • Work closely with media agencies to ensure strong execution and follow-up

  • Analyze campaign performance, reach, frequency, and brand metrics

  • Use insights, data, and media effectiveness learnings to continuously refine and improve the media mix

  • Contribute to building a more structured, insight-driven approach to media planning and evaluation

  • Collaborate with brand, creative, and insights teams to connect media performance with business outcomes

What Success Looks Like

  • A well-balanced media mix where traditional, digital, and influencer channels work together effectively

  • Continuous improvement of campaigns based on clear insights and performance data

  • Smarter budget allocation over time, driven by measurable learnings

  • Strong and structured campaign follow-up and evaluation

Requirements

Must-have:

  • Experience in media planning across multiple channels, preferably both from media agency and client side.

  • Strong understanding of reach, frequency, and campaign planning logic

  • Proven ability to work data-driven, using insights to optimize and improve media performance

  • Experience analyzing campaign results and media effectiveness

  • Experience working with media agencies and/or influencer partners

Nice-to-have:

  • Experience from retail, e-commerce, or consumer brands

  • Experience working with offline media channels such as TV, OOH, or audio

  • Familiarity with brand tracking, attribution, or upper-funnel measurement frameworks

Why Join KICKS

  • Be part of shaping how a leading Nordic beauty brand executes its media investments

  • Work hands-on with a broad and modern media mix

  • Combine data, insights, and creativity in your day-to-day work

  • Join a dynamic and fast-paced retail environment with strong brand ambition

Apply

If you enjoy working hands-on with media planning and using data and insights to continuously improve performance — we’d love to hear from you.

Department
Marknadsföring, Kommunikation, PR
Locations
Stockholm, Huvudkontoret
Remote status
Hybrid

Stockholm, Huvudkontoret

Ett KICKS för alla

Alla vi som arbetar på KICKS Group är individer med olika bakgrund, erfarenheter och synsätt. KICKS Groups värderingar är en förutsättning för att kunna omvandla den här mångfalden till en framgångsrik verksamhet där alla arbetar mot samma mål och vision.

För oss är det viktigt att bidra till ett hållbart samhälle. Vi arbetar kontinuerligt för att minimera KICKS Groups negativa påverkan på vår omvärld genom att inkludera ett hållbarhetsperspektiv i alla våra beslut.

Vi har alla ett ansvar för att skapa en inkluderande arbetsmiljö där olikheter tas tillvara och mångfald är en framgångsfaktor.

Vi tror att utveckling driver engagemang och det finns många karriärmöjligheter både internt och inom koncernen.

Som anställd inom KICKS Group får du möjlighet till utveckling på en rad olika sätt. Vi har en utbildningsportal som erbjuder hundratals e-kurser inom säljteknik, makeup, hud- och hårvård för att du ständigt ska kunna utvecklas. Du kan också nomineras till våra certifieringsprogram inom hudvård i samarbete med ledande hudvårdsexperter eller till vår Makeup artist-certifiering. Internt har vi också utbildningar i bl a ledarskap, coaching och arbetsmiljö.

Marknadsföring, Kommunikation, PR · Stockholm, Huvudkontoret · Hybrid

Media Planner

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