Paid Social Specialist – Join our growing in-house marketing team
About the role:
We’re looking for a data-driven and curious Paid Social Specialist to take ownership of our paid social campaigns across the Nordic markets. You’ll be part of our expanding in-house digital marketing team, responsible for setting up, optimizing, and analyzing campaigns across channels like Meta, TikTok, Snapchat and Pinterest.
A key part of your role will be to evaluate which campaigns, promotions and offers have the highest potential impact, coordinate the required assets, and push the selected campaigns out across our paid social channels.
You’ll work closely with your digital marketing team to shape our channel strategy and performance roadmap. If you have hands-on experience managing paid social and want more ownership and strategic influence, this is the perfect next step.
Your key responsibilities:
Set up, manage and optimize paid social campaigns across Meta, TikTok, Snapchat and Pinterest for three Nordic markets
Continuously monitor and adjust budgets to maximize ROAS and efficiency
Conduct A/B tests and analyze performance to drive iterative improvements
Evaluate and select high-impact campaigns and offers, in collaboration with e-commerce and marketing stakeholders
Coordinate campaign materials (copy, creatives, formats) and ensure timely delivery and execution
Collaborate with the team on channel strategy, testing plans and performance reporting
Stay up to date with platform changes, new formats and best practices
Support creative development to ensure high-quality, engaging campaign assets
We believe you:
Have 1–2 years of hands-on experience managing paid social campaigns (agency or in-house)
Are comfortable with daily campaign management, budget optimization and performance analysis
Understand key performance metrics (ROAS, CPA, CTR, CPM etc.)
Have a strong sense for what makes a campaign commercially impactful
Are structured, proactive and enjoy taking ownership of your channels
Thrive in a fast-paced environment and easily collaborate across teams
(Bonus) Have experience managing campaigns across multiple markets
(Bonus) Have experience working with Smartly
What we offer
At Matas Group, you’ll be part of one of the Nordic region’s leading beauty and wellness companies, combining creativity, data and technology to shape the future of retail.
We offer
• A key role in a dynamic, cross-Nordic marketing team that loves to test, learn and grow
• The chance to drive paid social innovation at scale, across brands, markets and audiences
• A culture built on curiosity, collaboration and development, where your ideas truly matter
• Access to great colleagues, modern tools, and a flexible hybrid setup
• Continuous learning opportunities through our internal Academy and AI initiatives
- Department
- Marknadsföring, Kommunikation, PR
- Locations
- Stockholm, Huvudkontoret
- Remote status
- Hybrid
Stockholm, Huvudkontoret
Ett KICKS för alla
Alla vi som arbetar på KICKS Group är individer med olika bakgrund, erfarenheter och synsätt. KICKS Groups värderingar är en förutsättning för att kunna omvandla den här mångfalden till en framgångsrik verksamhet där alla arbetar mot samma mål och vision.
För oss är det viktigt att bidra till ett hållbart samhälle. Vi arbetar kontinuerligt för att minimera KICKS Groups negativa påverkan på vår omvärld genom att inkludera ett hållbarhetsperspektiv i alla våra beslut.
Vi har alla ett ansvar för att skapa en inkluderande arbetsmiljö där olikheter tas tillvara och mångfald är en framgångsfaktor.
Vi tror att utveckling driver engagemang och det finns många karriärmöjligheter både internt och inom koncernen.
Som anställd inom KICKS Group får du möjlighet till utveckling på en rad olika sätt. Vi har en utbildningsportal som erbjuder hundratals e-kurser inom säljteknik, makeup, hud- och hårvård för att du ständigt ska kunna utvecklas. Du kan också nomineras till våra certifieringsprogram inom hudvård i samarbete med ledande hudvårdsexperter eller till vår Makeup artist-certifiering. Internt har vi också utbildningar i bl a ledarskap, coaching och arbetsmiljö.
